The mythical building of the former headquarters of la Royale Belge, now AXA, is a shining example of functionalist architecture, situated in the municipality of Watermael-Boitsfort, Brussels. Inaugurated in 1970, this unique cross-shaped building was designed by architects René Stapels and Pierre Dufau, who drew their inspiration from the global headquarters of John Deere which were designed by Eero Saarinen and are situated in Moline, Illinois.
Standing 50.80 metres tall and covering an area of 54,000 m², this architectural treasure is nestled on the edge of the Sonian Forest, in the heart of a 9 hectare parkland with a stunning pond. The property stands out for its exterior that combines Corten steel and bronze smoked windows.
Having been left vacant for a number of years, this iconic building has been given a new lease of life now that Pascal Van Hamme and Thierry Goor have taken over the ground floor and the terrace. With the help of architect-designer Lionel Jadot and artist Cristina Gusano, they converted them into a vibrant and unique food market, showcasing Belgian artists and designers.
Lionel Jadot, known for his intuitive adaptations to landscapes, shapes and colours, designs properties as they are without ever changing the original appeal of the place. Working hand in hand with the artisans of Zaventem Ateliers, a creative hub he founded, Jadot joined forces with Cristina Gusano to conceptualise and design Fox.
Bram Vanderbeke: Based in Ghent, Bram explores the interactions between an object, its architectural environment and its user, creating tasting booths with superimposed concrete blocks.
Thomas Serruys: Bruges designer Thomas Serruys, is an intuitive designer who uses materials like pine and galvanised steel to create functional objects that stand the test of time.
Sonian Wood Coop: The Sonian Wood Coop sustainably turns the local wood from the Sonian Forest into beech chairs and stools.
Custom Cut: Based in Brussels, this studio specialises in laser cutting to craft another part of the chairs.
Arnaud Eubelen: This artist from Liège reuses industrial construction pieces to create unique luminaires.
Atelier J&J: Atelier J&J designed the chairs and tables for the terrace and mainly works with wood and metal. Studio Élémentaires: Founded by Apolline Couverchel and Gautier Aziza, this studio designed the lighting over the bar and in the coffee corner, putting time and light at the centre of their creations.
Jules Boucher-Végis: Freelance designer who creates chairs inspired by sculptural, organic and mineral forms, bridging the gap between art and industrial design.
Thus, Foodmarket Fox has become a place where art, design and gastronomy meet and makes for a unique experience in Brussels.